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Every page on stemcountapp.com and every section of the home page, with a line about what you will find there.
Main pages
Home page sections
- The margin leakWhere money disappears between the February quote and the September buy, with dollar figures.
- How it worksFour steps from building a recipe to printing the delivery day timeline.
- FeaturesRecipes, live wholesale sheets, order lists, timelines, proposals and margin reports.
- What it replacesThe spreadsheet, the design app proposal, the notebook and the Saturday group text.
- Season resultsMedian margin, time saved, change orders billed and product waste after one full season.
- Studio reviewsNamed florists in Rhode Island, South Carolina and Minnesota on what changed.
- Through the seasonA booked Saturday from Monday's order to three drops, seen from the software.
- PricingSolo Florist, Studio and Studio Team, monthly, with what is in each plan.
- FAQSix answers on cost, onboarding, data ownership, integrations, cancellation and market swings.
- Request a walkthroughThe form that reaches us, plus a direct email address.
Stem & Ledger, the magazine
- Stem & LedgerThe magazine index, nine reports on pricing, sourcing, paperwork and install day for wedding florists.
- How do I build a stem count recipe for a bridal bouquet before I quote the price?A recipe starts with focal, secondary, filler and greenery counts, then converts to wholesale bunches. Here is how to build one that survives substitutions and a real quote.
- What is the real difference between a wholesale line, a local grower and a flower market?Three sourcing channels, three different cost structures, minimums and lead times. A side by side look at what each one actually asks of a small wedding studio.
- Which quoting mistakes cost wedding florists the most profit on a full service event?Most lost margin on a wedding is not in the flowers. It hides in unpriced labor, hard goods treated as free and a proposal that never closed the substitution door.
- What licenses, sales tax rules and insurance do I need to run a wedding floral studio?Resale certificates, sales tax on labor and rentals, venue certificates of insurance and vehicle coverage. A plain look at the paperwork a US floral studio is asked for.
- How did one studio rebuild a two hundred guest wedding order after a shipment arrived short?A focal variety arrives half short two days out. Follow the recount, the substitution call, the client conversation and the credit claim that kept the design intact.
- Where are wedding flower costs and client expectations heading for the next booking season?Import routes, freight, holiday demand peaks and a shift toward installations over centerpieces are reshaping what a wedding quote has to absorb. Here is the outlook.
- What should be on my delivery day timeline for a ceremony and reception flip?A flip compresses install, strike and reset into a narrow window. This is the hour by hour checklist that keeps the crew, the venue and the buckets moving.
- What markup and labor rate do I need on stems and hard goods to hit a real margin?Wholesale cost, markup multiple, hard goods, design hours and installation labor each carry their own math. Here is how the numbers stack into a defensible wedding price.
- How does a summer install actually go when the venue has no cooler and no shade?Notes from a hot outdoor build: hydration timing, which varieties collapse first, van heat management and the design choices that hold up through a full afternoon.
Legal and policies
- Legal noticePublisher identification, hosting, intellectual property, liability and applicable law.
- Privacy policyContact form fields, legal basis, retention, Netlify processing and your rights.
- Terms of serviceSubscription terms, billing, cancellation, data ownership and liability.
Utility pages
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