Free tool
Wedding build hours and cooler space planner
Enter the piece counts for one wedding and see the studio hours, the crew days and the bucket space the build will demand before the flowers arrive.
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Wedding floral quote margin calculator
Put in what the flowers and hard goods cost you wholesale, add your markup and your labor, and see what the wedding quote returns before you send it.
A wedding quote has four moving parts and most studios only watch one of them. The wholesale flower cost gets a markup multiple. The hard goods, meaning vessels, foam alternatives, wire, tape, candles and mechanics, get treated as free far too often. Design hours in the studio get counted loosely. Install and strike labor gets buried inside a delivery fee that has not changed in three years.
Move any one of them here and watch what happens to the bottom two results. The number that matters most is not the total, it is profit per design hour, because that is what tells you whether a twenty two hour wedding is worth more to you than two eight hour corporate installs on the same weekend.
Your result
Total wedding quote
$7,835
Product at your markup, plus studio labor, plus the install fee.
Gross profit over product cost
$6,065
What remains after flowers and hard goods, before you pay any labor out of it.
Gross margin on the event
0.8%
Gross profit as a share of the quoted total for this wedding.
Profit per design hour
$276
What every studio hour returns before crew pay, rent and the van.
These figures are before overhead, crew pay and taxes, so treat gross margin as the ceiling and not the take home.
Why the markup multiple is not the whole answer
A markup multiple on flowers is a shorthand for shrink, waste, freight variance and the stems you buy but do not use because a bunch comes in tens and you needed nine. It is a good shorthand. It stops being one when the same multiple gets applied to a wedding with heavy hard goods, or to an event where the design is simple but the install is a five hour ladder job in a hot tent.
Change the design hours and the install fee here while leaving the flower cost still and you will see the multiple carrying far less of the total than most florists assume. On labor heavy weddings, installations especially, the flower markup is not what makes the event profitable. The hours are.
Reading profit per design hour
Profit per design hour is the number to compare across your bookings. A five thousand dollar wedding that takes forty studio hours is not better than a three thousand dollar one that takes twelve, and once you can see that plainly you start turning down the wrong work instead of the wrong clients.
Track it for one season across every event and the pattern usually shows up fast: elevated centerpieces and hand tied personals return well, while low compote arrangements with many small stems and full aisle treatments tend to eat hours quietly. That is the report your booking decisions should be built on.
Questions about this calculator
Should I apply the markup multiple to hard goods too?
Most wedding studios do, because vessels carry storage, breakage and handling just as flowers carry shrink. This calculator applies your multiple to both. If you rent vessels rather than sell them, price the rental separately and enter only your consumable mechanics here.
What gross margin should a wedding quote hold?
Most established wedding studios aim to keep flower and hard goods cost around a quarter to a third of the quoted total, which puts gross margin above two thirds before labor is paid out. Where you land depends on how much of the total is labor. Installation heavy events read differently than centerpiece heavy ones.
Does this replace an itemized quote?
No. This is a fast check on whether a number you are considering can work. A real quote needs stem counts by piece, bunch rounding by variety and substitution tiers written down. That is the job StemCount does after this calculator tells you the shape of the deal.
More free tools and working documents
Working document
The wedding floral quote build sheet
A working sheet you fill in during and after the consultation so the price you send is built from counted stems rather than a number that felt about right.
Turn that figure into a quote you can send
What you just calculated is a sanity check, not a wedding quote. A quote needs counts per piece, stems converted to bunches, a shrink allowance on the dahlias and a substitution tier written down before a shipment lands short. Book a demo and we will build one of your recipes together so you can watch the number above move as the counts get real.