Comparison
Details Flowers Software suits a studio that wants a wide design and business platform with client facing presentation at the center, while StemCount suits an owner who needs the stem arithmetic and the wholesale order to be right before anything else.
Details Flowers Software is a broad floral platform built around visual client proposals and a wide set of studio tools. If your close depends on presentation and you want one system holding most of the business, that scope is the whole point of it. StemCount is deliberately narrower. It starts at the recipe line, counts stems by piece, rolls them into a wholesale order list by vendor, produces a delivery day timeline, and shows the margin before you send the number. Choose by which part is currently costing you money: the presentation or the stem math.
| What you are deciding | StemCount | Details Flowers Software |
|---|---|---|
| Starting point of a quote | The stem recipe for each piece, with the price falling out of the counts | A client facing proposal, with pricing attached to what the client sees |
| Scope of the product | Wedding and event quoting, wholesale ordering and delivery day only | A wide platform covering many parts of running a floral business |
| Wholesale ordering | Stems convert to bunches by variety and print as an order list per vendor | Ordering sits inside a larger studio and design workflow |
| Substitutions | Every recipe line carries a substitution tier so a short shipment reprices fast | How substitutions are handled depends on how you build the proposal |
| Setup before it pays off | Build one recipe library and the second wedding quotes itself | A broader platform asks for more configuration before it earns its keep |
| Delivery day | Each accepted quote produces an hour by hour install, flip and strike timeline | Event logistics sit alongside the design and sales side of the platform |
| Who it is built for | Solo florists and small studios whose margin leaks in the stems and the order | Studios that want one wide system and lead with visual presentation |
On the right is the kind of tool Details Flowers Software is and the job it is shaped around, rather than a list of what it includes at any given price. Products change, so check the current details with them before you decide. StemCount is published by MLJ, SASU and this page is written by Jimenez Julien.
A broad floral platform assumes your week has room for setup: product catalogs, presentation styling, a sales pipeline you tend between consultations. That assumption holds for a studio with someone at a desk on weekdays. It holds less well for a florist who spends Tuesday at the market, Wednesday processing, Thursday and Friday designing, and Saturday installing.
StemCount assumes the opposite. It assumes you are pricing a wedding between a venue walkthrough and a cooler that needs turning, and that the fastest path to an accurate number is a recipe you already built for a similar piece. The recipe library is the asset. Everything else in the product exists to move that recipe into an order list and a timeline.
On a two hundred guest wedding with twenty tables, a bridal party of seven and one ceremony install, a two stem error per centerpiece is forty stems. At market prices on a premium garden rose, that is real money, and it repeats on every event you quote the same way. Rounding bunches is the other quiet leak: nine stems of one variety still means buying a full bunch of ten, and the tenth stem is either in your design or in your trash.
This is the arithmetic StemCount refuses to hide. Each recipe line shows stems needed, bunches purchased, cost per stem including freight, and the waste you are carrying. A design forward platform can produce a beautiful proposal on top of numbers that were never checked at this level. If the checking is what you are missing, the presentation will not fix it.
If you already price weddings inside another system, you are not starting from nothing. Pull your last six accepted proposals, take the pieces that repeat, and enter those as recipes: bridal bouquet, bridesmaid bouquet, low centerpiece, elevated centerpiece, boutonniere, aisle marker, arbor corner. Seven recipes cover most of what a wedding studio sells, and once they exist the next quote is mostly quantity entry.
Studios that run both for a season are usually doing it for a reason: presentation in one place, costing in the other. That is a legitimate arrangement, and StemCount is priced so it does not have to be an either or decision while you work out which one you reach for first on a Monday morning.
Yes. StemCount sends a client facing quote with the pieces, counts, substitution language and totals laid out clearly. It is a working document meant to be read and signed, not a styled lookbook. Florists who want a heavily designed presentation often pair it with their own mood boards.
Only once per piece type. You build the recipe for a low centerpiece a single time, then reuse it across every wedding with a quantity and a palette swap. Most studios find the first two quotes take real effort and the rest take minutes.
That depends on where the team spends its hours. If the team is mostly designing and installing, the Studio Team plan in StemCount keeps recipes, order lists and delivery day assignments in one place. If the team includes a dedicated sales role working proposals daily, a broader platform gives that person more to work with.
Comparison
Curate is built for event florists who want proposals and the sales process around them handled in one place, while StemCount is built for the owner who wants the recipe, the wholesale order and the margin nailed down before a proposal exists at all.
Comparison
HoneyBook handles contracts, invoices and client flow for creative service businesses of many kinds, while StemCount does the one thing no general tool can do for you, which is turn a floral design into stem counts, a wholesale order and a defensible price.
A head to head reads differently once your own guest count and table count are in it. Send a wedding you priced somewhere else and we will rebuild it from the recipe up, focal to filler, bunches rounded by variety, freight spread across the boxes. Then you can lay the two flower budgets side by side and see whether the gap is worth a switch.